POLITICO INSIDE SACRAMENTO ACTIVATION

 

For this project, I established the look for the Inside Sacramento Ad Campaign. The graphic features tore out paper to reveal our taglines and the California capitol building. Continuing on this idea, I was responsible for the activation of the launch event, which include designing custom wraps for a light rail train and a coffee truck. I also coordinated with our print vendor to ensure quality control for all assets. It was a beautiful event, where all of our designs for Politico California’s products were prominently displayed.